Chief Information Officer

Virtual Event

2019 CIO/CMO Virtual Event Driving Business through Customer Experience: IT and Marketing Hold the Key

- Mar 06, 2019, 1:00 pm - 2:15 pm EST

Overview

The success of your business rises and falls on customer experience. Winning enterprises have united their ongoing digital transformation efforts with a laser focus on the customer experience to drive incredible performance: 242% ROI, $1,656 NPV per employee, 25% increase in conversion rates. Simply put, it pays to become a Customer Experience Business.

CIOs and CMOs must architect breakthrough customer experiences. Doing so requires:

• setting a clear technology vision to enable customer experience in a digital era
• uniting customer data across all departments to achieve a holistic view of the customer
• delivering deep customer insights in real-time
• taking action at scale on insights, across all channels

The CIO and CMO have a tremendous opportunity to drive customer experience and business results because no two departments work more with customer data. By blending a Marketing focus on customer experience design and insights and an IT focus on data and an intelligent marketing tech stack, CIOs and CMOs can work to create a comprehensive approach to customer experience management and digital transformation to drive their business.

Join Argyle, in partnership with Adobe, in our 2019 CIO/CMO Virtual Event: Driving Business through Customer Experience: IT and Marketing Hold the Key. During the webinar we’ll discuss:

• Partnership and collaboration between the CIO and CMO
• Key steps to creating a customer experience mindset in your business and the technology strategy needed to drive value
• Creating better experiences by aligning IT and Marketing
• Finding a shared language between IT and marketing to achieve company goals

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

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Missy Acosta

Vice President, Brand Strategy

Delta Dental

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Dina Apostolou

Global Director of Product Marketing,

Microsoft

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Kristin Fassler

VP, Director of Integrated Marketing

Simon and Schuster

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Chuck Linden

Executive Vice President, Digital Strategy and Global Business Development

Crayola

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Mark Picone

Vice President, Information & Data Services

Adobe

Agenda

This event will feature insights from top executives, including

Download Agenda
1:00pm - 1:05pm
Argyle Opening Remarks
1:05pm - 1:25pm
Thought Leadership Spotlight

Dina Apostolou
Global Director of Product Marketing
Microsoft

1:25pm - 2:00pm
Panel Discussion: "Driving Business Through Customer Experience: IT and Marketing Hold The Key"
  • How have you worked to create a partnership and collaboration between the IT and marketing teams in your organization? 
  • What challenges have you overcome in creating these internal partnerships? 
  • Customer experience is at the heart of successful organizations. How do you show customer experience is core to your brand and in how you define marketing and technology strategies? 
  • Becoming data-driven has been a key focus for marketers, how does this data help the marketing and IT teams set a clear technology vision? 
  • Does data play a part in finding a shared language between IT and marketing? 
  • Where does digital transformation live within your organization? 
  • What goals are you hoping to reach in 2019 by aligning marketing and IT?

Moderator: 

Dina Apostolou
Global Director of Product Marketing
Microsoft

Panelist: 

Missy Acosta
Vice President, Brand Strategy
Delta Dental

Kristin Fassler
VP, Director of Integrated Marketing
Simon and Schuster

Chuck Linden
Executive Vice President, Digital Strategy and Global Business Development
Crayola

Mark Picone
Vice President, Information & Data Services
Adobe

2:00pm - 2:10pm
Audience Q&A
2:10pm - 2:15pm
Argyle Closing Remarks

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

Event Partner

Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We empower people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.


Adobe Creative Cloud, Document Cloud, and Experience Cloud bring together our design expertise with customer intelligence to deliver experiences that get results. With a robust platform that’s powered by advanced science, a thriving community of partners and developers, and a culture that’s passionate about pushing the boundaries of what’s possible with our products, Adobe is changing the world through digital experiences.


For more information, visit Adobe.com.

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.