Chief Information Officer

Virtual Event

2019 CMO/CIO Virtual Event: Using Artificial Intelligence to Drive Effective Customer Engagement

- Jul 16, 2019, 1:00 pm - 2:15 pm EST

Overview

Digital transformation is customer powered, and the companies winning in the marketplace are the ones who are customer focused. Unified data with AI and Data Science allows brands to enrich data and uncover new insights to create a holistic view of the customer. Understanding all aspects of their behavior and purchase triggers empowers you to not only meet but exceed customer expectations. 

Join Argyle, in partnership with Adobe, as we dive into the role CIOs and CMOs can play in driving customer engagement. 

Topic Areas: 

  • Partnerships and collaboration between the CIO and CMO 
  • AI and Data Science collaborating to empower the business
  • Leverage the power of data to drive new insights
  • Unified data modeling 
  • Data alignment and enrichment
  • Understanding customer behavior

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Guha Bhagavan

Guha Bhagavan

Director, Data Science

Grainger

Peter Henstock

Peter Henstock

Machine Learning & AI Technical Lead: Combine AI, Software Engineering, Statistics & Visualization

Pfizer

Ben Tepfer

Ben Tepfer

Technical Evangelist for Microsoft

Adobe

Geriel Thornburg May

Geriel Thornburg May

Worldwide Director of Customer Experience

Lenovo

Agenda

This event will feature insights from top executives, including

Download Agenda
1:00pm - 1:05pm
Argyle Opening Remarks
1:05pm - 1:25pm
Thought Leadership Spotlight

The Rise of Customer Data Platforms (CDPS) to transform your organization to an experience business"

Digital is changing everything about how a business operates. Marketing isn’t just about brand awareness anymore — it’s about something higher, a brand purpose that creates a deep connection between a company and its customers. This introduces a massive shift in the way businesses need to interact with their customers. It involves understanding the customers deeply including behavioral and anonymous data across their entire journey to deliver 1-1 personalized experiences across channels. In recent years, Customer Data Platforms (CDPs) have emerged as a purpose-built solution for the marketer that provides a unified, persistent, single storage for all customer data including first, second, and third-party data linked together by identity stitching algorithms. Further CDPs connect with other applications to activate audiences across the broader ecosystem. Join this session to understand what CDPs are and the advantages they offer over older alternatives.


Ben Tepfer
Technical Evangelist for Microsoft
Adobe

1:25pm - 2:00pm
Panel Discussion

Leveraging the Power of Data to Drive Insights

Customer data is one of the easiest things to collect, but what you do with it is the hard part. Join us as our panel of industry experts explain how to uncover new insights from your data and use that information to expand customer offerings and create customer loyalty.

Moderator

Ben Tepfer
Technical Evangelist for Microsoft
Adobe

2:00pm - 2:10pm
Audience Q&A
2:10pm - 2:15pm
Argyle Closing Remarks

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

Event Partner

Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We empower people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

Adobe Creative Cloud, Document Cloud, and Experience Cloud bring together our design expertise with customer intelligence to deliver experiences that get results. With a robust platform that’s powered by advanced science, a thriving community of partners and developers, and a culture that’s passionate about pushing the boundaries of what’s possible with our products, Adobe is changing the world through digital experiences.

For more information, visit Adobe.com.

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.