Chief Marketing Officer

Think Tank:

2019 CMO Think Tank: Driving Greater Business Impact in the Digital Age

Boston, MA - May 15, 2019

Overview

In today’s fast-moving global marketplace, CMOs are doing their best to keep pace as they face a wide range of challenges within their organizations. In the midst of disruption, marketing leaders are levering and deploying state-of-the-art technologies to drive revenue growth and become more productive and efficient than ever before. At the same time, CMOs must ensure a business maintains compliance with various industry regulations. In the end, CMOs who are open to transformation and embrace opportunities to find and implement new technologies, can play a vital role in his or her company's growth. 

Join Argyle in partnership with Microsoft at our 2019 CMO Think Tank: Driving Greater Business Impact in the Digital Age, as we connect with fellow marketing executives to discuss leveraging technology to stay ahead of the competition. During the Think Tank we’ll discuss key topics such as: 

  • Increasing availability and ease of use of Business Intelligence and Advanced Analytics software and tools
  • Taking a look into Microsoft’s journey and use cases in Business Process Automation, Strategy and Forecasting, Marketing Analysis & Reporting and Risk Management
  • Adopting an agile operating model
  • Fostering partnerships to achieve the best-possible results
  • Allocating time and resources to find and retain top talent that will foster innovation within the business

Request Invite to this Event

We will get back to you shortly

Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Matt Stern

Matt Stern

Marketing Director, Financial Services and Healthcare

Microsoft

Jess Farrell

Jess Farrell

Vice President, Institutional Marketing

State Street

Victor Milligan

Victor Milligan

Chief Marketing Officer (CMO)

Forrester

Paul Pennelli

Paul Pennelli

Head of Direct to Consumer Marketing

MassMutual

Lisa Pratt

Lisa Pratt

VP, Customer Engagement Marketing

Kronos

Agenda

This event will feature insights from top executives, including

Download Agenda
8:00am - 8:30am
Networking Breakfast
8:30am - 8:35am
Argyle Opening Remarks
8:35am - 8:40am
Participant Introductions
8:40am - 9:00am
Microsoft Remarks: "Marketing Digital Transformation: The case of Microsoft"

How is Microsoft transforming its own marketing?  We’ll review this journey, CMO Challenges, and the need for modern marketing.  We will also highlight three examples of transformation areas: social engagement; connected sales & marketing; and data-driven decisions.

Matt Stern
Marketing Director, Financial Services & Healthcare 
Microsoft

9:00am - 9:40am
Panel Discussion: "Driving Greater Business Impact in the Digital Age"
  • As a marketing leader, how has digital transformation transformed your role with the organization?
  • How are you increasing your use of data and advanced analytics within your marketing strategy?
  • Are there any case studies/examples for incorporating data into your processes that may be helpful to other marketing leaders?
  • What steps have you taken to create partnerships within your organization to achieve the best-possible results?
  • Has the CIO and other IT leaders stepped up to increase collaboration, aiding in a better understanding of technology and disruption?
  • What challenges have you overcome in becoming a more collaborative organization?
  • How have you worked to adopt an agile marketing model?
  • How have you been working to make marketing more cost effective for your organization?
  • How are you allocating time and resources to find and retain top talent that will foster innovation within the business?


Moderator: 

Matt Stern
Marketing Director, Financial Services & Healthcare 
Microsoft

Panelist: 

Jess Farrell
Vice President, Institutional Marketing
State Street

Victor Milligan
Chief Marketing Officer (CMO)
Forrester

Paul Pennelli
Head of Direct to Consumer Marketing
MassMutual

Lisa Pratt
VP, Customer Engagement Marketing
Kronos

9:40am - 9:50am
Coffee Break
9:50am - 10:50am
Interactive Roundtable Discussions
10:50am - 11:00am
Key Takeaways & Summation

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

Event Partner

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. For modern marketing, our tools across Intelligent Analytics, Streamlined Operations, and Incredible Experiences help accelerate creativity and productivity, providing a strong operational foundation for your marketing team to thrive and focus on your customers. Companies like Pier One, MediaCom and Real Madrid are working with Microsoft technology to engage their customers across the world. Read more at: www.microsoft.com/marketing.

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.