Chief Marketing Officer

Think Tank:

2019 CMO Think Tank: Driving Greater Business Impact in the Digital Age

Boston, MA - May 15, 2019

Overview

In today’s fast-moving global marketplace, CMOs are doing their best to keep pace as they face a wide range of challenges within their organizations. In the midst of disruption, marketing leaders are levering and deploying state-of-the-art technologies to drive revenue growth and become more productive and efficient than ever before. At the same time, CMOs must ensure a business maintains compliance with various industry regulations. In the end, CMOs who are open to transformation and embrace opportunities to find and implement new technologies, can play a vital role in his or her company's growth. 

Join Argyle in partnership with Microsoft at our 2019 CMO Think Tank: Driving Greater Business Impact in the Digital Age, as we connect with fellow marketing executives to discuss leveraging technology to stay ahead of the competition. During the Think Tank we’ll discuss key topics such as: 

  • Increasing availability and ease of use of Business Intelligence and Advanced Analytics software and tools
  • Taking a look into Microsoft’s journey and use cases in Business Process Automation, Strategy and Forecasting, Marketing Analysis & Reporting and Risk Management
  • Adopting an agile operating model
  • Fostering partnerships to achieve the best-possible results
  • Allocating time and resources to find and retain top talent that will foster innovation within the business

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Speakers

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Speaker's profile image

Valerie Beaulieu

Chief Marketing Officer - Microsoft US

Microsoft

Agenda

This event will feature insights from top executives, including

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8:00am - 8:30am
Networking Breakfast
8:30am - 8:35am
Argyle Opening Remarks
8:35am - 8:40am
Participant Introductions
8:40am - 9:00am
Microsoft Remarks: "Marketing Digital Transformation: The case of Microsoft"

How is Microsoft transforming its own marketing?  We’ll review this journey, CMO Challenges, and the need for modern marketing.  We will also highlight three examples of transformation areas: social engagement; connected sales & marketing; and data-driven decisions.

Valerie Beaulieu
Chief Marketing Officer - Microsoft US
Microsoft US

9:00am - 9:40am
Panel Discussion: "Driving Greater Business Impact in the Digital Age"

Moderator: 

Valerie Beaulieu
Chief Marketing Officer - Microsoft US
Microsoft US

9:40am - 9:50am
Coffee Break
9:50am - 10:50am
Interactive Roundtable Discussions
10:50am - 11:00am
Key Takeaways & Summation

Sponsors

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Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

Event Partner

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. For modern marketing, our tools across Intelligent Analytics, Streamlined Operations, and Incredible Experiences help accelerate creativity and productivity, providing a strong operational foundation for your marketing team to thrive and focus on your customers. Companies like Pier One, MediaCom and Real Madrid are working with Microsoft technology to engage their customers across the world. Read more at: www.microsoft.com/marketing.

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.