Chief Marketing Officer


2019 CMO Virtual Event:
Agile-First Commerce - Speed and Flexibility in the Age of Lofty Customer Expectations

Dec 03, 2019, 1:00 pm - 2:15 pm EST


Customer’s expectations are skyrocketing; at every touchpoint they expect personal, relevant service. Yet, keeping up with customer expectations is a real challenge for most organizations. Today, the primary device is mobile, but tomorrow, who knows what technology it will be. 

The answer for many organizations is to design commerce systems with an ‘agility-first’ mindset. Agility-first commerce, also known as headless commerce, recognizes that the status quo is constantly changing; commerce will be embedded into a variety of touchpoints and devices, all the while anticipating modifications for the future. Agility-First Commerce separates the user experience from the back-end of e-commerce services, by storing, managing, and delivering content with a separated front-end delivery layer. This commerce architecture is more important than ever, due to increasing lofty consumer expectations.

Join Argyle Executive Forum, in partnership with SAP, as we discuss what it takes to build compelling mobile experiences for customers, how to architect in agility to your customer experience, and how to futureproof commerce capabilities. 

In this webinar, you will learn: 

  • How to design an ‘agility-first’ commerce system 
  • Tips for integrating ecommerce competencies for every point of interaction 
  • How to build a compelling mobile experience


Register to view on demand

Who Should Attend


If you'd like to recommend a speaker, please email

Corey Case

Corey Case

Vice President, Customer Engagement

Cardinal Health

Jef Fite

Jef Fite

Vice President, Portfolio & Product Management


Joel Layton

Joel Layton

Vice President, eCommerce and Digital Marketing


Charles Nicholls

Charles Nicholls

SVP, SAP Upscale Commerce


Colleen Wortham

Colleen Wortham

VP, Digital Product & Operations

Albertsons Companies


Download Agenda
Argyle Opening Remarks
Thought Leadership Spotlight

Charles Nicholls
SVP, SAP Upscale Commerce

Panel Discussion

Panel Moderator:

Charles Nicholls
SVP, SAP Upscale Commerce

Audience Q&A
Argyle Closing Remarks


This event will feature insights from top executives, including

Event Partner

SAP Customer Experience solutions provide omnichannel customer engagement and commerce software that allows organizations to build up a contextual understanding of their customers in real time, deliver a more impactful, relevant customer experience, and sell more goods, services and digital content across every touch point, channel and device.

Interested in sponsoring an event?

Speak to one of our dedicated sponsorship teams

Sponsorship Information

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.