Chief Marketing Officer

Virtual Event

2019 CMO/CX Virtual Event: How Retailers are Leveraging Conversational Experience to Increase Sales

- Mar 12, 2019, 1:00 pm - 2:15 pm EST

Overview

The name of the game in retail is now better customer experience (CX). With online experiences influencing direct online sales and nearly 40% of offline sales, it’s critical for business leaders to rethink how they put digital at the heart of their strategy. By doing so, brands develop authentic customer centric shopping experiences to build the brand, increase sales revenues and cultivate long term emotional loyalty with customers.

Join Argyle Executive Forum, in partnership with iAdvize, in our upcoming 2019 CMO Virtual Event: How Retailers are Using Conversational Experience to Increase Sales. During this webinar we’ll discuss:

• Evolving customer expectations
• How conversation fits into a direct-to-consumers approach
• How conversational experience differs from traditional tools
• A look at the new ‘brand ambassador’ competencies to optimize engagement

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

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Terrence Fox

Director of Strategy

iAdvize Limited

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Carolyn Klein

User Experience Designer

Otter Products

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Jimmy Saldi

OtterBox On-Demand Expert

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Patrick Waller

Director of eCommerce

Otter Products

Agenda

This event will feature insights from top executives, including

Download Agenda
1:00pm - 1:05pm
Argyle Opening Remarks
1:05pm - 1:25pm
Thought Leadership Spotlight featuring iAdvize

Terrence Fox
Director of Strategy
iAdvize Limited

1:25pm - 2:00pm
Panel Discussion: "How OtterBox Leverages Conversational Experience To Increase Sales"

OtterBox Products delivers authentic customer shopping experiences to advance personalize engagement and optimize key performance metrics, such as customer acquisition, NPS, and sales revenues. With innovative technologies, like conversational experience, marketing teams can now solve difficult, often undetected, customer journey challenges, including missed engagement opportunities, reactive and inauthentic existing tools, and overall poor digital user experience (UX).

Listen as Patrick Waller, Director of e-Commerce, and Carolyn Klein User Experience Designer at Otter Products share a case study about their conversational experience program and examine the key results, including:

· What are the key imperatives to optimize engaging site visitors with pre-sales assistance?

· What are the pilot results that matter in determining whether the new approach is delivering ROI?

·  A look at delivering results at scale during Black Friday and Cyber Monday

·  Using analytics to build awareness and cross sell new product lines

·  How does conversational experience platforms differ from traditional engagement tools

·  Behind the scenes look at how OtterBox built their direct to consumer approach

Moderator: 

Terrence Fox
Director of Strategy
iAdvize Limited

Panelist: 

Carolyn Klein
User Experience Designer
Otter Products

Jimmy Saldi
OtterBox On-Demand Expert

Patrick Waller
Director of eCommerce 
Otter Products

2:00pm - 2:10pm
Audience Q&A
2:10pm - 2:15pm
Argyle Closing Remarks

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

Event Partner

iAdvize (www.iadvize.com) is a conversational marketing platform that enables businesses to proactively engage their online customers and connect them to the best experts 24/7 through real-time messaging.

Over 600 companies across the world use the iAdvize platform to increase their customer base and lifetime value. Clients include Disney, Nespresso, L’Oreal, BMW, Louis Vuitton, Monster and other leading brands. Learn more by visiting https://www.iadvize.com/en/

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.