Chief Marketing Officer

Virtual Event

2019 CMO Virtual Event:
The Future of Live Event Marketing

- Nov 20, 2019, 1:00 pm - 2:15 pm EST


The digital world has yet to beat the in-person engagement made possible at live events. Real human contact is still important to marketing leaders, and many find it essential to mix live events into their marketing strategy. The pressure to increase attendance and leads from events has never been higher. At the same time, it seems harder than ever to capture event leads, see them convert into sales opportunities, and ultimately, prove event ROI. Successfully planning and executing live marketing events is not easy to accomplish in a competitive events landscape, but can provide unique value if done correctly.

Join Argyle, in partnership with Cvent, for our 2019 CMO Virtual Event: The Future of Live Event Marketing, to learn what successful event marketers do to increase lead volume and quality from their live events programs. In this webinar, we will discuss:

  • Trends in live event marketing and how to create exceptional in-person experiences
  • Effectively increase event attendance in a competitive landscape
  • How to get more qualified and actionable insights from event attendees
  • How to ensure first-rate targeted sales and marketing follow-up to prove the impact of events

Register for this Webinar

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Who Should Attend


If you'd like to recommend a speaker, please email

Lloyd Balman

Lloyd Balman

VP & Head of Branded, Live & Premium Experiences

TD Bank

Mike Dietrich

Mike Dietrich

Vice President, Product Marketing


Tony Kempa

Tony Kempa

Managing Director, Head of Marketing

Environmental Systems Design


Download Agenda
Argyle Opening Remarks
Thought Leadership Spotlight
Panel Discussion
Audience Q&A
Argyle Closing Remarks


This event will feature insights from top executives, including

Event Partner

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,000 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximize the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business.  Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit, or connect with us on Facebook, Twitter or LinkedIn.

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Sponsorship Information

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.