Chief Marketing Officer


The Truth about Personalization: Marketing that Matters to your Customers

Jul 23, 2019, 1:00 pm - 2:15 pm EST


For the past several years, experts have predicted that mass personalization would affect all organizations across all industries. Despite these predictions, marketers are still struggling to intelligently invest in personalization.

With Facebook and Amazon as rockstar examples of how to personalize at scale; how are other businesses able to compete at their level to reach customers? Learn how the leaders in marketing personalization are effectively impacting their customers, prospective customers, and their bottom line with data-driven decisions.

Join Argyle Executive Forum, in partnership with Arm Treasure Data, for an in depth look at how personalization leaders are expertly using their first party data to maximize personalization results on the channels that matter.

You will learn:
1. How to better define what’s working and what’s not for your customers based on industry benchmarks
2. What kind of personalization consumers expect and which channels actually matter to them
3. How to get the best ROI for your marketing dollars
4. Strategies for segmenting your customers/prospects by using the data you already have
5. How a Customer Data Platform can help enable marketers to be more data driven

Register to view on demand

Who Should Attend


If you'd like to recommend a speaker, please email

Erik Archer Smith

Erik Archer Smith

Marketing Director

Arm Treasure Data

Jess Farrell

Jess Farrell

Vice President, Institutional Marketing

State Street Global Advisors

Kuntal Maya Goradia

Kuntal Maya Goradia

Director, CX & Experimentation Analytics

Pay Pal

Marijke Maartense

Marijke Maartense

Director, Global Customer Experience

Philips Healthcare


Download Agenda
Argyle Opening Remarks
Thought Leadership Spotlight
Panel Discussion
Audience Q&A
Argyle Closing Remarks


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