Chief Marketing Officer

Virtual Event

2019 CMO VIRTUAL EVENT: The Truth about Personalization: Marketing that Matters to your Customers

- Jul 23, 2019, 1:00 pm - 2:15 pm EST

Overview

For the past several years, experts have predicted that mass personalization would affect all organizations across all industries. Despite these predictions, marketers are still struggling to intelligently invest in personalization.

With Facebook and Amazon as rockstar examples of how to personalize at scale; how are other businesses able to compete at their level to reach customers? Learn how the leaders in marketing personalization are effectively impacting their customers, prospective customers, and their bottom line with data-driven decisions.

Join Argyle Executive Forum, in partnership with Arm Treasure Data, for an in depth look at how personalization leaders are expertly using their first party data to maximize personalization results on the channels that matter.

You will learn:
1. How to better define what’s working and what’s not for your customers based on industry benchmarks
2. What kind of personalization consumers expect and which channels actually matter to them
3. How to get the best ROI for your marketing dollars
4. Strategies for segmenting your customers/prospects by using the data you already have
5. How a Customer Data Platform can help enable marketers to be more data driven

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Erik Archer Smith

Erik Archer Smith

Marketing Director

Arm Treasure Data

Jess Farrell

Jess Farrell

Vice President, Institutional Marketing

State Street Global Advisors

Kuntal Maya Goradia

Kuntal Maya Goradia

Director, CX & Experimentation Analytics

Pay Pal

Marijke Maartense

Marijke Maartense

Director, Global Customer Experience

Philips Healthcare

Agenda

This event will feature insights from top executives, including

Download Agenda
1:00pm-1:05pm
Argyle Opening Remarks
1:05pm-1:25pm
Thought Leadership Spotlight
1:25pm-2:00pm
Panel Discussion
2:00pm-2:10pm
Audience Q&A
2:10pm-2:15pm
Argyle Closing Remarks

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

Event Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.