Chief Marketing Officer


2019 CMO Virtual Event:
Unlocking the Mystery of In-Person Connections to Drive Sales

Aug 15, 2019, 1:00 pm - 2:15 pm EST


In today’s digital world, the power of face-to-face connections to grow business relationships remains essential. Yet, many organizations struggle to execute on compelling events as they lean on outdated tactics and strategies. Leads are falling through the cracks while there is ample opportunity to connect with attendees emitting buying signals before, during and after an event. In this webinar, you’ll learn how to build out robust prospect profiles and transform leads from net-new to sales-ready.

Join Argyle Executive Forum, in partnership with Cvent, for an in-depth look at how to identify attendee buying signals and the ways marketers are leveraging cutting-edge technology to transform leads into their sales pipeline.

In this webinar, you’ll learn:

  • Why using events are essential to the marketing mix and how to generate the right leads for your organization
  • Effective ways to use event and field marketing to drive sales 
  • What tech marketers are using to drive pipeline with face-to-face events 
  • How to capture buying signals of leads at each stage of the event 
  • How to prioritize follow-up to ensure timely interactions with your best leads

Register to view on demand

Who Should Attend


If you'd like to recommend a speaker, please email

Kim Baker

Kim Baker

Director, Event Marketing

Tech Data Corporation

Rachelle Dever

Rachelle Dever

VP, Customer Relations & Brand Experience

Signature Flight Support

Alexander Garay

Alexander Garay

Head of Events, Customer Solutions and Innovation


Myllisa Patterson

Myllisa Patterson

Senior Director of Marketing


Rosilyn Rayborn

Rosilyn Rayborn

Vice President, Brand and Creative Services



Download Agenda
Argyle Opening Remarks
Thought Leadership Spotlight
1:25pm - 2:00pm
Panel Discussion: Unlocking the Mystery of In-Person Connections to Drive Sales"
  • How do you generate the right leads for your organization?
  • Do you capture buying signals of leads at each stage of the event?
  • What effective tactics do you use to drive sales using event and field marketing?
  • How do you prioritize follow-ups to ensure timely interactions with your best leads?
  • How do you identify attendee buying signals? Do you leverage technology to transform leads into sales?
2:00pm - 2:10pm
Audience Q&A
2:10pm - 2:15pm
Argyle Closing Remarks


This event will feature insights from top executives, including

Event Partner

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,000 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximize the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business.  Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit, or connect with us on Facebook, Twitter or LinkedIn.

Interested in sponsoring an event?

Speak to one of our dedicated sponsorship teams

Sponsorship Information

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.