CIO WEBINAR: Staying Relevant in a Fast-Changing Infrastructure
Oct 29, 2019, 1:00 pm - 2:30 pm EST
CX & Marketing leaders are tasked with creating innovative strategies and techniques to better accommodate personalized customer needs while balancing the need for data privacy and protection. Customers today are increasingly reluctant when asked to share information with a business, concerned that the information could be misused or leaked. Collecting and applying data transparently, and empowering customers by helping them understand the value of their data, why it is collected, and how it will be used, is an effective strategy to overcome this challenge and requires a thoughtful and particular approach.
Join Argyle, in partnership with Vision Critical, for our 2019 CX/CMO Virtual Event: Improving Business Services with Customer Insights in the Age of Data Privacy as we discuss lessons learned from outdated data-driven practices, and learn about best practices, new methods, and strategies to effectively leverage consumer data while avoiding the “creepy factor”.
Discussion topics will include:
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SVP Global Marketing
This event will feature insights from top executives, including
An authority in customer insights, Vision Critical builds trust and creates increased business value through the iterative, continuous collection and application of earned consent data. Unlike traditional customer insights methods, we unlock the feedback that companies need to build better products, deliver better services, and achieve better business outcomes. When iteratively collected and thoughtfully applied, consent data improves the accuracy of customer acquisition and rate of retention, as well as increases customer satisfaction. We are driven by balancing privacy and personalization while collecting continuous customer insight to power companies with the collective wisdom of the people that matter to them.
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