Customer Experience (CX)


2019 CX/CMO Virtual Event:
Improving Business Services with Customer Insights in the Age of Data Privacy

Oct 29, 2019, 1:00 pm - 2:30 pm EST


CX & Marketing leaders are tasked with creating innovative strategies and techniques to better accommodate personalized customer needs while balancing the need for data privacy and protection. Customers today are increasingly reluctant when asked to share information with a business, concerned that the information could be misused or leaked. Collecting and applying data transparently, and empowering customers by helping them understand the value of their data, why it is collected, and how it will be used, is an effective strategy to overcome this challenge and requires a thoughtful and particular approach.

Join Argyle, in partnership with Vision Critical, for our 2019 CX/CMO Virtual Event: Improving Business Services with Customer Insights in the Age of Data Privacy as we discuss lessons learned from outdated data-driven practices, and learn about best practices, new methods, and strategies to effectively leverage consumer data while avoiding the “creepy factor”.

Discussion topics will include:

  • Uncovering misconceptions and fear of misused or leaked personal data
  • How to create trustworthy relationships with customers in the age of data privacy
  • Discuss lessons learned from past customer data collection failures & challenges
  • Learn about moving from traditional to modern data collection methods to increase engagement
  • How to use tools & strategies necessary to collect and apply agile, actionable, earned consent data from customers

Register to view on demand

Who Should Attend


If you'd like to recommend a speaker, please email

Gurpreet Atwal

Gurpreet Atwal

Senior Vice President, Data Management Products


Erin Avery

Erin Avery

SVP Global Marketing

Vision Critical

Catherine Callaway

Catherine Callaway

VP, Marketing & Development

Visiting Nurse Service of New York

Karen Howard

Karen Howard

Vice President Digital Content Operations & Governance

LPL Financial

Jennifer Reagan

Jennifer Reagan

Global Director of Value Proposition and Product Activation



Download Agenda
1:00pm - 1:05pm
Argyle Opening Remarks
1:05pm - 1:25pm
Thought Leadership Spotlight

Erin Avery
SVP Global Marketing
Vision Critical

1:25pm - 2:00pm
Panel Discussion
2:00pm - 2:10pm
Audience Q&A
2:10pm - 2:15pm
Argyle Closing Remarks


This event will feature insights from top executives, including

Event Partner

An authority in customer insights, Vision Critical builds trust and creates increased business value through the iterative, continuous collection and application of earned consent data. Unlike traditional customer insights methods, we unlock the feedback that companies need to build better products, deliver better services, and achieve better business outcomes. When iteratively collected and thoughtfully applied, consent data improves the accuracy of customer acquisition and rate of retention, as well as increases customer satisfaction. We are driven by balancing privacy and personalization while collecting continuous customer insight to power companies with the collective wisdom of the people that matter to them.

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Sponsorship Information

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.