Customer Experience (CX)

Virtual Event

2019 CX Virtual Event: Bringing Personalized and Proactive Experiences to the Digital World

- Mar 26, 2019, 1:00 pm - 2:15 pm EST


When browsing through department stores, you often approach a sales representative for help whether it be size, color, or different options. Imagine a situation in which the sales representative informs you they’ll have your item ready to try in 3-4 hours. As absurd as this sounds, this is exactly what businesses do to their online visitors. Shoppers who are on their website and ready to make a purchase in that moment must reach out for assistance and are often expected to wait hours, or even days. This doesn’t have to be the case. With proactive engagement, you can bring the personalized, proactive in-store experience to the digital world. By leveraging artificial intelligence chatbots, you can scale one-on-one interactions to thousands of customers at just the right moment. 

Join Argyle Executive Forum, in partnership with BOLD360, in our 2019 CX Virtual Event: Bringing Personalized and Proactive Experiences to the Digital World. During the event we’ll discuss the following topics:

  • How to collect more qualified leads, increase revenue and reduce support costs
  • What is proactive engagement and why does it matter?
  • How to scale personalized engagements to thousands of website visitors
  • Examples of proactive engagement for different use cases
  • Best practices for enabling proactive engagement

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If you'd like to recommend a speaker, please email

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Jessica Farrell

Vice President, Institutional Marketing

State Street

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Ryan Lester

Director, Customer Engagement Technologies


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Rosilyn Rayborn

Vice President, Brand and Creative Services


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Lee Watts

Chief Marketing Officer

Smith, Gambrell & Russell


This event will feature insights from top executives, including

Download Agenda
1:00pm - 1:05pm
Argyle Opening Remarks
1:05pm - 1:25pm
Thought Leadership Spotlight
1:25pm - 2:00pm
Panel Discussion
2:00pm - 2:10pm
Audience Q&A
2:10pm - 2:15pm
Argyle Closing Remarks


Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams

Sponsorship Information

This event will feature insights from top executives, including

Event Partner

Bold360 is the ultimate engagement solution delivering the richest customer profiles and fastest time-to-value. By leveraging the power of A.I., Bold360 helps personalize and enhance every engagement – no matter where it takes place – allowing companies to deliver better and more consistent customer experiences seamlessly across both A.I. and agent-based interactions. Bold360 delivers groundbreaking intelligence with out-of-the-box simplicity and helps agents do what they do best – be human. For more information, visit

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.