Chief Marketing Officer

1 Day Meeting

2019 Marketing Leadership Forum: The New CMO, Where Performance and Brand Intersect

Los Angeles, CA - Mar 21, 2019

Overview

2019 Marketing Leadership Forum: The New CMO, Where Performance and Brand Intersect 

The growing sources of technology and data that predict customer tastes has increased expectations and, now, organizations are doubling down on their marketing programs. Today’s CMO is a change agent who is partnering across the organization to amplify the voice of customer and their brand influencers, while being savvy enough to cut through the clutter, build agile programs, and hone in on performance driving strategies. 

The Argyle Marketing Leadership Forum will dig into the insights, techniques, and technologies to help marketers grow their brands and optimize performance, with an emphasis on agile marketing, content and experience, social and relationships, mar-tech innovations, data strategy, and leadership. In collaboration with our Argyle Influencers CMO Advisory Board, we have designed an agenda that will touch on: 

  • Identifying which mar-tech innovations to pursue 
  • Building agile teams 
  • Creating seamless brand experiences through multiple channels 
  • Leveraging data to create memorable and personalized interactions 
  • Feeding the content marketing machine 
  • Proving the value of marketing through data 
  • Demystifying the CMO’s role in managing disruption and leading innovation

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Michelle Adorjan Chila

Michelle Adorjan Chila

SVP, Marketing & PR

Tacori Enterprises

Jordan Bass

Jordan Bass

Senior Director, eCommerce

FIJI Water Company

Valerie Beaulieu

Valerie Beaulieu

Chief Marketing Officer - Microsoft US

Microsoft

Jessica Berlin

Jessica Berlin

Sr. Director, Marketing - Content & Comms

Beachbody

Deb Braidic

Deb Braidic

Chief Marketing and Communications Officer

Childrens Hospital Los Angeles

Kathleen Drake

Kathleen Drake

Executive Director of Marketing & Communications

University Of California Irvine

Evan Greene

Evan Greene

CMO

The Recording Academy

Chris Jacob

Chris Jacob

Director, Product Marketing

Salesforce

Daisy Lin

Daisy Lin

VP, Digital Content and Communications

East West Bank

Jonathan Lowe

Jonathan Lowe

Senior Vice President of Business Development and Brand Strategy

AEG Sports

Danielle Mason

Danielle Mason

Vice President, Consumer Marketing

Teleflora

Marc Rashba

Marc Rashba

Founder

MovieMethod LLC

Ashlee Roohani

Ashlee Roohani

Sr. Director, Consumer & Integrated Marketing

Los Angeles Times

Jonathan Walton

Jonathan Walton

Director, Web & Mobile Solutions and Project Delivery

Red Bull

Caroline Weilert

Caroline Weilert

Vice President, Marketing and Brand Management

BrightView Landscapes

Aaron Zagha

Aaron Zagha

Chief Marketing Officer

Newton Baby

Agenda

This event will feature insights from top executives, including

Download Agenda
7:45am - 8:45am
Breakfast
8:45am - 8:55am
Argyle Opening Remarks

Jonathan Lowe
Senior Vice President of Business Development and Brand Strategy
AEG Sports

8:55am - 9:30am
Keynote Presentation: "FADE IN: Scalable Experiences Your Consumers Want aka Working with Movies!"

Studios continue to deliver big over-the-top global promotions for brands and partners, but that’s not the only way to provide access to the excitement of movies and more.  Now more than ever, brands are finding out how to provide great experiential offers from the entire movie lifecycle from early movie ticketing through HD movie downloads via brand loyalty programs.

We will review:

  • Existing model for promotions and background
  • Wrong “phone call” can cost brands big
  • Something for everyone…the “poison” movies can still find a partner
  • Ability to tap and target specific movie goers with great data - pre-order ticketing?
  • Loyalty programs and making people’s lives better with HD downloads
  • What’s a Window and why do I care?
  • Digital and mobile
  • Keeping it fun 

Marc Rashba
Founder
MovieMethod LLC

9:35am - 9:55am
Thought Leadership Presentation featuring Microsoft: "Marketing Digital Transformation: The case of Microsoft"

How is Microsoft transforming its own marketing? We’ll review this journey, CMO Challenges, and the need for modern marketing.  We will also highlight three examples of transformation areas: social engagement; connected sales & marketing; and data-driven decisions. 

Valerie Beaulieu
Chief Marketing Officer - Microsoft US
Microsoft

10:00am - 10:30am
Table Talk

We will present highlights and key findings from our pre-event insights survey to share with you the challenges, pain points and decision-making behaviors shared among your peers.

10:30am - 10:55am
Networking Break
10:55am - 11:40am
Panel Discussion: "The New CMO: Looking Ahead to 2019"

Session topics include, but aren’t limited to:

  • Building an internal partnership between marketing and technology
  • Breaking barriers between departments
  • Understanding performance and how it is driven by data
  • Enabling customer experience and customer experience as a product
  • Integrating UI/UX into your marketing and customer experience strategy

Moderator: 

Kathleen Drake
Executive Director of Marketing & Communications
University Of California Irvine

Panelist: 

Daniel Head
Director, Digital Marketing & CRM
TOMS Shoes

Jonathan Walton
Director, Web & Mobile Solutions and Project Delivery
Red Bull

Caroline Weilert
Vice President, Marketing and Brand Management
BrightView Landscapes

11:45am - 12:05pm
Thought Leadership Presentation featuring Salesforce: "State of Marketing: Insights & Trends from over 4,000 Marketing Leaders Worldwide"

The Salesforce State of Marketing report takes the pulse of over 4,000 marketing leaders around the world. This year, we've included new technology categories focused on data and identity, regulatory challenges, such as GDPR, innovations with AI and voice, and real-time customer engagement. How are the CMO and marketing teams now tasked and structured at brands? What is the biggest evolution with the use of data? How are marketers balancing innovations like AI with customer trust? Has Real-Time become the new cross-channel? Join us as we delve deeper and learn how to get the full report!

Chris Jacob
Director, Product Marketing
Salesforce

12:05pm - 12:25pm
Networking Break
12:25pm - 1:10pm
Panel Discussion: "Feeding the Content Marketing Machine"

Session topics include, but aren’t limited to:

  • Focus on storytelling and amplifying user content
  • Using content marketing to create brand awareness
  • Creating personalized content and personalization in your customer experience
  • Authenticating content – how are customers reacting to content

Moderator: 

Deb Braidic
Chief Marketing and Communications Officer
Childrens Hospital Los Angeles

Panelist: 

Jordan Bass
Senior Director, eCommerce
FIJI Water Company

Michelle Adorjan Chila
SVP, Marketing & PR
Tacori Enterprises

Daisy Lin
VP, Digital Content and Communications
East West Bank

Danielle Mason
Vice President, Consumer Marketing 
Teleflora

1:10pm - 2:10pm
Lunch
2:10pm - 2:45pm
Fireside Chat: "Reaching Consumers Through Their Passions"

Evan Greene
CMO
The Recording Academy

interviewed by: 

Jonathan Lowe
Senior Vice President of Business Development and Brand Strategy
AEG Sports

2:50pm - 3:25pm
Roundtable Discussion: "Building an Agile Marketing Team"

Collaborate with likeminded marketing executives on moving towards agile marketing. Learn from best practices, challenges and success stories.  

Jessica Berlin
Sr. Director, Marketing - Content & Communications
Beachbody

and

Ashlee Roohani
Sr. Director, Consumer & Integrated Marketing
Los Angeles Times

3:30pm - 4:05pm
Fireside Chat: "Customer's Journey at Every Stage"

Session topics include, but aren’t limited to:

  • Crafting consistent and simultaneous buying support
  • Engaging with customers at all stages of the buying journey through digital channels
  • Understanding employee experience and brand experience as part of the customer experience equation
  • Creating a seamless view of the organization

Aaron Zagha
Chief Marketing Officer
Newton Baby

interviewed by: 

Deb Braidic
Chief Marketing and Communications Officer
Childrens Hospital Los Angeles

4:05pm - 4:10pm
Argyle Closing Remarks

Jonathan Lowe
Senior Vice President of Business Development and Brand Strategy
AEG Sports

4:10pm - 5:10pm
Closing Reception
*Schedule and timing is subject to change

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Thought Leadership Spotlight & App Partner

  • Thought Leadership Spotlight Partner

  • Senior Supporter Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.