CIO WEBINAR: Staying Relevant in a Fast-Changing Infrastructure
Webinar
1 Day Meeting
Feb 26, 2019
The growing sources of technology and data that predict customer tastes has increased expectations and, now, organizations are doubling down on their marketing programs. Today’s CMO is a change agent who is partnering across the organization to amplify the voice of customer and their brand influencers, while being savvy enough to cut through the clutter, build agile programs, and hone in on performance driving strategies.
The Argyle Marketing Leadership Forum will dig into the insights, techniques, and technologies to help marketers grow their brands and optimize performance, with an emphasis on agile marketing, content and experience, social and relationships, mar-tech innovations, data strategy, and leadership. In collaboration with our Argyle Influencers CMO Advisory Board, we have designed an agenda that will touch on:
• Identifying which mar-tech innovations to pursue
• Building agile teams
• Creating seamless brand experiences through multiple channels
• Leveraging data to create memorable and personalized interactions
• Feeding the content marketing machine
• Proving the value of marketing through data
• Demystifying the CMO’s role in managing disruption and leading innovation
If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com
Download Agenda
Paul Matson
Director, Digital Engagement, Platforms & Technologies
Boeing
Today’s CMOs are managing an increasingly complex and fluid environment. In addition to identifying the latest market drivers and delivering an integrated omni-channel experience for their customers, they must also construct teams and alliances that are agile enough to deliver on short and long-term targets harnessing the latest technologies and insights gathered from disparate data sources. With an unwavering focus on creating and maintaining a trusted customer experience, the digital transformation of the marketing function can be a catalyst for broader change across the front office and enterprise-wide.
Jay Sauerbrei
Head of Marketing, LaSalle Americas
LaSalle
How is Microsoft transforming its own marketing? We’ll review this journey, CMO Challenges, and the need for modern marketing. We will also highlight three examples of transformation areas: social engagement; connected sales & marketing; and data-driven decisions.
Valerie Beaulieu
Chief Marketing Officer - Microsoft US
Microsoft
We will present highlights and key findings from our pre-event insights survey to share with you the challenges, pain points and decision-making behaviors shared among your peers.
Session topics include, but aren’t limited to:
Moderator:
Erik Archer Smith
Head of ABM
ARM Treasure Data
Panelist:
Bryan Benavides
Director, Digital Marketing
Abt Electronics
Brea Keating
Sr Digital Transformation and Customer Experience Lead
Dart Container Corporation
Akash Pathak
VP of Marketing, Head of Marketing
Trunk Club
Paul Matson
Director, Digital Engagement, Platforms & Technologies
Boeing
Mastering search marketing at an enterprise or global business is no easy feat. Differences across countries, regions, business units, platforms, and partners create complicated barriers to business results. How do you overcome these challenges to create a well-oiled (and insanely successful) search marketing machine? Join Catalyst’s session to learn how we’ve done it for brands like yours. You’ll hear actionable ways to improve your business’s holistic approach to SEO and paid search. From streamlining processes to securing investment and from managing stakeholders to scaling campaigns, you’ll leave this session ready to take your search marketing returns to new heights.
Jim Kensicki
Managing Director, Search & Social
Catalyst
Session topics include, but aren’t limited to:
Moderator:
Felicia Stanczak
Vice President, Marketing and Customer Insights, Gallagher Global Brokerage Americas
Arthur J Gallagher & Co
Panelist:
Christopher Bevel
Director of Marketing
University of Illinois at Chicago
Laurel Miltner
Head of Digital Strategy, Americas
JLL
Ion Warner
VP, Marketing and Investor Relations
The Manitowoc Company
Whether you are a Marketer, a Product Owner, a Designer, or an Engineer, the way we have been taught to approach and resolve problems is often narrow and without context. What does it take to bring the Total Customer Experience into your day-to-day thinking in order to be more effective tomorrow. Join me to discuss how we achieve the CEO mentality.
MQ Qureshi
Founder
Xoobies
Collaborate with likeminded marketing executives on moving towards agile marketing. Learn from best practices, challenges and success stories.
Carol-Lyn Jardine
VP Marketing Operations & Productivity
Careerbuilder
Maja Neable
CMO, North American Personal & Business Banking
BMO Financial Group
interviewed by
Jay Sauerbrei
Head of Marketing, LaSalle Americas
LaSalle
Paul Matson
Director, Digital Engagement, Platforms & Technologies
Boeing
This event will feature insights from top executives, including
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We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
