Chief Marketing Officer

1 Day Meeting

2019 Marketing Leadership Forum: The New CMO, Where Performance and Brand Intersect

Chicago, IL - Feb 26, 2019

Overview

The growing sources of technology and data that predict customer tastes has increased expectations and, now, organizations are doubling down on their marketing programs. Today’s CMO is a change agent who is partnering across the organization to amplify the voice of customer and their brand influencers, while being savvy enough to cut through the clutter, build agile programs, and hone in on performance driving strategies. 

The Argyle Marketing Leadership Forum will dig into the insights, techniques, and technologies to help marketers grow their brands and optimize performance, with an emphasis on agile marketing, content and experience, social and relationships, mar-tech innovations, data strategy, and leadership. In collaboration with our Argyle Influencers CMO Advisory Board, we have designed an agenda that will touch on: 

• Identifying which mar-tech innovations to pursue 
• Building agile teams 
• Creating seamless brand experiences through multiple channels 
• Leveraging data to create memorable and personalized interactions 
• Feeding the content marketing machine 
• Proving the value of marketing through data 
• Demystifying the CMO’s role in managing disruption and leading innovation

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Erik Archer Smith

Erik Archer Smith

Head of ABM

ARM Treasure Data

Valerie Beaulieu

Valerie Beaulieu

Chief Marketing Officer - Microsoft US

Microsoft

Christopher Bevel

Christopher Bevel

Director of Marketing

University of Illinois at Chicago

Carol-Lyn Jardine

Carol-Lyn Jardine

VP Marketing Operations & Productivit

Careerbuilder

Brea Keating

Brea Keating

Sr Digital Transformation and Customer Experience Lead

Dart Container Corporation

Jim Kensicki

Jim Kensicki

Managing Director, Search & Social

Catalyst

Paul Matson

Paul Matson

Director, Digital Engagement, Platforms & Technologies

Boeing

Laurel Miltner

Laurel Miltner

Head of Digital Strategy, Americas

JLL

Maja Neable

Maja Neable

CMO, Personal and Business Banking

BMO Financial Group

Akash Pathak

Akash Pathak

VP of Marketing, Head of Marketing

Trunk Club

MQ Qureshi

MQ Qureshi

Former Head of Global Digital Experience, McDonald's Corporation / Founding Partner

Xooba

Jay Sauerbrei

Jay Sauerbrei

Head of Marketing, LaSalle Americas

LaSalle

Felicia Stanczak

Felicia Stanczak

Vice President, Marketing and Customer Insights, Gallagher Global Brokerage Americas

Arthur J Gallagher & Co.

Ion Warner

Ion Warner

VP, Marketing and Investor Relations

The Manitowoc Company

Agenda

This event will feature insights from top executives, including

Download Agenda
7:45am - 8:45am
Breakfast
8:45am - 8:55am
Argyle Opening Remarks

Paul Matson
Director, Digital Engagement, Platforms & Technologies
Boeing

8:55am - 9:30am
Keynote Presentation: "Digital Transformation of the Marketing Function"

Today’s CMOs are managing an increasingly complex and fluid environment. In addition to identifying the latest market drivers and delivering an integrated omni-channel experience for their customers, they must also construct teams and alliances that are agile enough to deliver on short and long-term targets harnessing the latest technologies and insights gathered from disparate data sources. With an unwavering focus on creating and maintaining a trusted customer experience, the digital transformation of the marketing function can be a catalyst for broader change across the front office and enterprise-wide.

Jay Sauerbrei
Head of Marketing, LaSalle Americas
LaSalle

9:35am - 9:55am
Thought Leadership Presentation featuring Microsoft: "Marketing Digital Transformation: The case of Microsoft"

How is Microsoft transforming its own marketing?  We’ll review this journey, CMO Challenges, and the need for modern marketing.  We will also highlight three examples of transformation areas: social engagement; connected sales & marketing; and data-driven decisions.  

Valerie Beaulieu
Chief Marketing Officer - Microsoft US
Microsoft

10:00am - 10:30am
Table Talk

We will present highlights and key findings from our pre-event insights survey to share with you the challenges, pain points and decision-making behaviors shared among your peers.

10:30am - 10:55am
Networking Break
10:55am - 11:40am
Panel Discussion: "The New CMO: Looking Ahead to 2019"

Session topics include, but aren’t limited to:

  • Building an internal partnership between marketing and technology
  • Breaking barriers between departments
  • Understanding performance and how it is driven by data
  • Enabling customer experience and customer experience as a product
  • Establishing which channels need to be personalized

Moderator:

Erik Archer Smith
Head of ABM
ARM Treasure Data

Panelist: 

Bryan Benavides
Director, Digital Marketing
Abt Electronics

Brea Keating
Sr Digital Transformation and Customer Experience Lead
Dart Container Corporation

Akash Pathak
VP of Marketing, Head of Marketing
Trunk Club

Paul Matson
Director, Digital Engagement, Platforms & Technologies
Boeing

 

11:45am - 12:05pm
Thought Leadership Session featuring Catalyst: "Mastering Search Marketing at Your Enterprise Business"

Mastering search marketing at an enterprise or global business is no easy feat. Differences across countries, regions, business units, platforms, and partners create complicated barriers to business results. How do you overcome these challenges to create a well-oiled (and insanely successful) search marketing machine? Join Catalyst’s session to learn how we’ve done it for brands like yours. You’ll hear actionable ways to improve your business’s holistic approach to SEO and paid search. From streamlining processes to securing investment and from managing stakeholders to scaling campaigns, you’ll leave this session ready to take your search marketing returns to new heights.

Jim Kensicki
Managing Director, Search & Social
Catalyst 

12:05pm - 12:25pm
Networking Break
12:25pm - 1:10pm
Panel Discussion: "Feeding the Content Marketing Machine"

Session topics include, but aren’t limited to:

  • Focus on storytelling and amplifying user content
  • Using content marketing to create brand awareness
  • Creating personalized content and personalization in your customer experience
  • Authenticating content – how are customers reacting to content

Moderator: 

Felicia Stanczak
Vice President, Marketing and Customer Insights, Gallagher Global Brokerage Americas
Arthur J Gallagher & Co

Panelist: 

Christopher Bevel
Director of Marketing
University of Illinois at Chicago

Laurel Miltner
Head of Digital Strategy, Americas
JLL

Ion Warner
VP, Marketing and Investor Relations
The Manitowoc Company

1:10pm - 2:10pm
Lunch
2:10pm - 2:45pm
Keynote Presentation: "Who's the Boss?"

Whether you are a Marketer, a Product Owner, a Designer, or an Engineer, the way we have been taught to approach and resolve problems is often narrow and without context. What does it take to bring the Total Customer Experience into your day-to-day thinking in order to be more effective tomorrow. Join me to discuss how we achieve the CEO mentality. 

MQ Qureshi
Founder
Xoobies

2:50pm - 3:25pm
Roundtable Discussion: "Building an Agile Marketing Team"

Collaborate with likeminded marketing executives on moving towards agile marketing. Learn from best practices, challenges and success stories.  

Carol-Lyn Jardine
VP Marketing Operations & Productivity
Careerbuilder

3:30pm - 4:05pm
Fireside Chat: "Demystifying the CMO's Role in Managing Disruption and Leading Innovation"

Maja Neable
CMO, North American Personal & Business Banking
BMO Financial Group

interviewed by 

Jay Sauerbrei
Head of Marketing, LaSalle Americas
LaSalle

4:05pm - 4:10pm
Argyle Closing Remarks

Paul Matson
Director, Digital Engagement, Platforms & Technologies
Boeing

4:10pm - 5:10pm
Closing Reception
*Schedule and timing is subject to change

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Thought Leadership Spotlight & App Partner

  • Thought Leadership Spotlight & App Partner

  • Panel Partner

  • Senior Supporter Partner

  • Supporter Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.