Chief Marketing Officer

1 Day Meeting

2019 Marketing Leadership Forum: The New CMO, Where Performance and Brand Intersect

New York, NY - Oct 22, 2019

Overview

The growing sources of technology and data that predict customer tastes has increased expectations and, now, organizations are doubling down on their marketing programs. Today’s CMO is a change agent who is partnering across the organization to amplify the voice of customer and their brand influencers, while being savvy enough to cut through the clutter, build agile programs, and hone in on what will drive performance. 

The Argyle Marketing Leadership Forum will dig into the insights, techniques, and technologies to help marketers grow their brands and optimize performance, with an emphasis on agile marketing, content and experience, social and relationships, mar-tech innovations, data strategy, and leadership. In collaboration with our Argyle Influencers CMO Advisory Board, we have designed an agenda that will touch on:

  • Identifying which mar-tech innovations to pursue
  • Building agile teams
  • Creating seamless brand experiences through multiple channels
  • Leveraging data to create memorable and personalized interactions
  • Feeding the content marketing machine
  • Proving the value of marketing through data
  • Demystifying the CMO’s role in managing disruption and leading innovation

Request Invite to this Event

We will get back to you shortly

Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Valerie Beaulieu

Valerie Beaulieu

Chief Marketing Officer

Microsoft US

Carmen Bryant

Carmen Bryant

Marketing Director, US

Indeed

Alex Cavalieri

Alex Cavalieri

Head of Marketing

CION

Gary Davis

Gary Davis

Chief Consumer Security Evangelist

McAfee

Kristin Fassler

Kristin Fassler

VP, Director of Integrated Marketing

Simon and Schuster

Keith McCluskey

Keith McCluskey

Senior Director of Online Strategy, Office of Communications

Harvard Law School

John D. Miller

John D. Miller

Chair, NBCUniversal Marketing Council

NBCUniversal

Mike Ostrow

Mike Ostrow

US Marketing Lead

Novartis

Tara Ryan

Tara Ryan

Chief Marketing Officer

Swrve

Agenda

This event will feature insights from top executives, including

Download Agenda
7:30am-8:30am
Breakfast
8:30am-8:35am
Argyle Opening Remarks
8:35am-9:10am
Opening Keynote
9:10am-9:40am
Table Talks
9:40am-10:00am
Thought Leadership Spotlight Presented by Microsoft
10:00am-10:25am
Networking Break
10:25am-10:45am
Thought Leadership Spotlight Presented by Arm Treasure Data
10:45am-11:30am
Panel Discussion: "The New CMO: Looking Ahead to 2020"

Session topics include, but aren’t limited to:

  • Building an internal partnership between marketing and technology
  • Breaking barriers between departments
  • Understanding performance and how it is driven by data
  • Enabling customer experience and customer experience as a product
  • Establishing which channels need to be personalized

Panelists:

John D. Miller
Chair, NBCUniversal Marketing Council
NBCUniversal

 

11:30am-11:50am
Thought Leadership Spotlight Presented by Shutterstock
11:50am-12:05pm
Networking Break
12:05pm-12:25pm
Thought Leadership Spotlight Presented by Cvent
12:25pm-1:10pm
Panel Discussion: Using Content Marketing More Efficiently to Drive Results

Session topics include, but aren’t limited to:

  • Focus on storytelling and amplifying user content
  • Using content marketing to create brand awareness
  • Creating personalized content and personalization in your customer experience
  • Authenticating content – how are customers reacting to content

Panelist Moderator: 

Keith McCluskey
Senior Director, Online Strategy
Harvard Law School Office of Communications

Panelists: 

Alex Cavalieri
Head of Marketing
CION Investments

Kristin Fassler
VP, Director of Integrated Marketing
Simon and Schuster

1:10pm-2:10pm
Lunch
2:10pm-2:55pm
Roundtable Discussion Presented by Indeed
2:55pm-3:15pm
Thought Leadership Spotlight Presented by Swrve: "Marketing Then & Now: Marketing in a mobile world & the power of now"

What has changed in marketing over the past decade, what is still relevant today, and what new strategies do marketers need to master to be ready for the next decade? In today’s world of instant gratification, customers demand a level of commitment, convenience, speed, and simplicity like never before—they expect things immediately. But most brand interactions struggle to deliver on customer needs in real time. To stay relevant and thrive, today’s global businesses need to eliminate the friction in every journey, and deliver better, not more, interactions across channels.

Key insights on:

  • Removing friction and shortening the path to purchase with real-time insights
  • Individualizing journeys to reflect unique customer preferences, wants and needs
  • Creating living, breathing audience segments for dynamic, 1:1 outreach across channels
3:15pm-3:55pm
Keynote Presentation: "A Marketer's Playbook to Cybersecurity"

Thinking marketers don’t have much to offer in the realm of cybersecurity? Think again. Marketers need to get in the cybersecurity game and be empowered with the right tools and tips, so that attackers know they are facing an opponent that will not succumb easily in the case of a hack. If you value your brand and want to ensure the data and communications you produce don’t become corrupt, then you already have more in common with those in cybersecurity than you may realize. Get in the game, because you simply can’t afford to lose.

3:55pm-4:00pm
Closing Remarks
4:00pm-5:00pm
Argyle Closing Reception

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Thought Leadership Spotlight & App Partner

  • Thought Leadership Spotlight & App Partner

  • Thought Leadership Spotlight & App Partner

  • Thought Leadership Spotlight & App Partner

  • Thought Leadership Spotlight & App Partner

  • Roundtable Discussion, Polling Question Partner, & App Partner

  • Panel, Polling Question & App Partner

  • Breakout Session Partner

  • Senior Supporter Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.