Chief Marketing Officer

1 Day Meeting

2019 Marketing Leadership Forum: The New CMO, Where Performance and Brand Intersect

New York, NY - Oct 22, 2019

Overview

The growing sources of technology and data that predict customer tastes has increased expectations and, now, organizations are doubling down on their marketing programs. Today’s CMO is a change agent who is partnering across the organization to amplify the voice of customer and their brand influencers, while being savvy enough to cut through the clutter, build agile programs, and hone in on what will drive performance. 

The Argyle Marketing Leadership Forum will dig into the insights, techniques, and technologies to help marketers grow their brands and optimize performance, with an emphasis on agile marketing, content and experience, social and relationships, mar-tech innovations, data strategy, and leadership. In collaboration with our Argyle Influencers CMO Advisory Board, we have designed an agenda that will touch on:

• Identifying which mar-tech innovations to pursue
• Building agile teams
• Creating seamless brand experiences through multiple channels
• Leveraging data to create memorable and personalized interactions
• Feeding the content marketing machine
• Proving the value of marketing through data
• Demystifying the CMO’s role in managing disruption and leading innovation

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Alex Cavalieri

Alex Cavalieri

Head of Marketing

CION

Allison Cerra

Allison Cerra

Senior VP and Chief Marketing Officer

McAfee

Kristin Fassler

Kristin Fassler

VP, Director of Integrated Marketing

Simon and Schuster

Patrick McCarthy

Patrick McCarthy

SVP, Head of Marketing, Creative and Consumer Insights

City National Bank

Keith McCluskey

Keith McCluskey

Senior Director of Online Strategy, Office of Communications

Harvard Law School

Agenda

This event will feature insights from top executives, including

Download Agenda
7:30am-8:30am
Breakfast
8:30am-8:35am
Argyle Opening Remarks
8:35am-9:10am
Opening Keynote
9:10am-9:40am
Table Talks
9:40am-10:00am
Thought Leadership Spotlight Presented by Microsoft
10:00am-10:25am
Networking Break
10:25am-10:45am
Thought Leadership Spotlight Presented by Arm Treasure Data
10:45am-11:30am
Panel Discussion: "The New CMO: Looking Ahead to 2020"

Session topics include, but aren’t limited to:

  • Building an internal partnership between marketing and technology
  • Breaking barriers between departments
  • Understanding performance and how it is driven by data
  • Enabling customer experience and customer experience as a product
  • Establishing which channels need to be personalized
11:30am-11:50am
Thought Leadership Spotlight Presented by Shutterstock
11:50am-12:05pm
Networking Break
12:05pm-12:25pm
Thought Leadership Spotlight Presented by Cvent
12:25pm-1:10pm
Panel Discussion: Using Content Marketing More Efficiently to Drive Results

Session topics include, but aren’t limited to:

  • Focus on storytelling and amplifying user content
  • Using content marketing to create brand awareness
  • Creating personalized content and personalization in your customer experience
  • Authenticating content – how are customers reacting to content

Panelists: 

Alex Cavalieri
Head of Marketing
CION Investments

Kristin Fassler
VP, Director of Integrated Marketing
Simon and Schuster

Patrick McCarthy
SVP, Head of Marketing, Creative and Consumer Insights
City National Bank

Keith McCluskey
Senior Director, Online Strategy
Harvard Law School Office of Communications

1:10pm-2:10pm
Lunch
2:10pm-2:55pm
Roundtable Discussion Presented by Indeed
2:55pm-3:15pm
Thought Leadership Spotlight Presented by Swrve
3:15pm-3:55pm
Keynote Presentation: "A Marketer's Playbook to Cybersecurity"

Thinking marketers don’t have much to offer in the realm of cybersecurity? Think again. Marketers need to get in the cybersecurity game and be empowered with the right tools and tips, so that attackers know they are facing an opponent that will not succumb easily in the case of a hack. If you value your brand and want to ensure the data and communications you produce don’t become corrupt, then you already have more in common with those in cybersecurity than you may realize. Get in the game, because you simply can’t afford to lose.

Allison Cerra
Senior VP and Chief Marketing Officer
McAfee

3:55pm-4:00pm
Closing Remarks
4:00pm-5:00pm
Argyle Closing Reception

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Thought Leadership Spotlight & App Partner

  • Thought Leadership Spotlight & App Partner

  • Thought Leadership Spotlight & App Partner

  • Thought Leadership Spotlight & App Partner

  • Thought Leadership Spotlight & App Partner

  • Roundtable Discussion, Polling Question Partner, & App Partner

  • Breakout Session Partner

  • Senior Supporter Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.