CMO Webinar: Preventing Cross-Channel Chaos
Mar 12, 2020
The Argyle Group presents the CUSTOMER EXPERIENCE LEADERSHIP FORUM – New York City event, an exclusive gathering for senior-level CX and marketing executives in search of cutting-edge disruptive practices that leverage technology and digital platforms - and in turn, will transform their customer experience engagements in the age of AI and make it human, anywhere and anytime. Hear from leaders from top brands talk about their wins, misses, and future plans – so you can return to the office as a catalyst for change with the tools, strategies and technologies that may work for your customers.
Topics of discussion will include, yet will not be limited to:
Executives, aspiring executives, and other driven professionals working in:
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As CX professionals, it’s no surprise when we come across higher level executives who don’t necessarily understand our plans of action. So how do you get these important decision makers to listen? Speak their language. This means taking company data and transforming it into true actional value in order to explicitly convey what you need from them and why you absolutely need it. Hear from James Woloszyn from HPE tell a story on just how he was able to convert opportunities into the company’s bottom line in an effort to win over key stakeholders.
Topics of discussion include, but are not limited to:
Vice President, Worldwide Customer Advocacy
Hewlett Packard Enterprise
Join us for these intimate group peer-to-peer Table Talk discussions, whereas topics of discussion will be based upon the topics you indicated you would like to discuss further, as per your answers in Argyle’s pre-event insight survey. In these off-the-record exchanges of ideas, session attendees will have the opportunity to share their greatest challenges, pain points, and real-world decision-making efforts & solutions to said obstacles.
Beyond products, services and price, companies today are competing on delivering a memorable and predictable customer experience. Competing on CX involves investments in technology, systems integration, and channel harmonization and it requires investments and proper allocation of resources. Attend this session to learn:
With more than 50% of web traffic coming from mobile devices, mobile has quickly become the new standard for CX and marketing initiatives. Over the years mobile internet usage has surpassed desktop usage - and companies that develop their products and surveys using a mobile-first approach are more likely to succeed with their intended objectives. For many consumers, it’s their first interaction with a brand and they expect your mobile website to function just as well as your desktop version. That said, meeting, and/or exceeding those expectations is vital to earning loyal customers.
In this session, topics of discussion will include:
VP, Partner Marketing
Director of Ecommerce & Customer Service
Director, Product Management
Vice President, CX and Process Engineering
VP of Customer Experience & Mobility
CX teams are having a tough time. Our latest state of the nation survey suggests that CX programs are still struggling to make an impact on the business. This can’t go on. It’s time for a CX revolution.
But what will drive the revolution?
Like any revolution – it’s about people. More specifically, the skills you have in your CX team.
In this presentation, Holly Carter, Director of Product Management will share the results of the new research, and highlight ways for CX professionals to really make their mark. Holly will set the stage with a look at how the world of CX looks for 2020, and focus on how CX professionals can break out of the box and drive real business change.
Join Holly to learn:
Director of Product Marketing
This session will dive into Customer Experience in one of the most B2C industries ever...banking!
Topics of discussion will include:
Head of Innovation
HSBC Bank USA
Head of CX Strategy, Technology
Central to IBM’s mission of making work better for its employees is establishing a communication channel between the end users and the stakeholders. With the help of Usabilla, the office of the CIO has established a continuous feedback mechanism that allows for continuous monitoring and improvement of key CIO initiatives.
CIO Design Research and Analytics Lead
A lot of organizations talk about Service Design, but not all practice it. The definition of Service Design as it relates to CX is the activity of planning and organizing people, infrastructure, communication, and material components of a service in order to improve its quality. When it comes to CX, how do you establish an Enterprise, Service Design-based culture around CX Research, when the enterprise in question doesn’t allow the basic operational tenets you need?
In this session, topics of discussion will include, yet will not be limited to:
Vice President, Customer Experience
As CX and marketing executives, you know that an exceptional customer experience can lift your brand and lead to growth. However, building engagement across the organization to put the customer at the center of your strategy can sometimes feel like pushing a boulder up a hill. How do you rally your entire organization to embed a client-first perspective within their workflows? Hear how S&P Global Market Intelligence took a journey-centric approach to ACT on their customers’ behalf and deliver superior customer experience:
Chief Marketing Officer
S&P Global Market Intelligence
BNY Mellon is a year and half into their digital transformation journey and are also in the middle of establishing a CX strategy practice to support their robust digital agenda. Martin Lange, BNY’s Director of Client Experience Strategy will be bringing his perspectives on practices, teams, ways of working, and pitfalls and feature examples from his work at the organization.
Topics of discussion include:
Client Experience Strategy Lead
Unwind with your colleagues over cocktails and great conversation. We'll also be holding a prize drawing, and you must be present to win!
This event will feature insights from top executives, including
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.