CIO WEBINAR: Staying Relevant in a Fast-Changing Infrastructure
Feb 27, 2020
The Argyle Group presents the Customer Experience Leadership Forum - San Francisco, an exclusive gathering for senior-level CX and marketing executives in search of cutting-edge disruptive practices that leverage technology and digital platforms - and in turn, will transform their customer experience engagements in the age of AI and make it human, anywhere and anytime. Hear from leaders from top brands talk about their wins, misses, and their future plans – so you can return to the office as a catalyst for change with the tools, strategies and technologies that will work for your customers.
Topics of discussion will include, yet will not be limited to:
Executives, aspiring executives, and other driven professionals working in:
If you'd like to recommend a speaker, please email email@example.com
Everyone knows an exceptional Customer Experience program starts with one thing: research. This is the only way to get to know your users on a deep enough level to know what they want. The complexities multiply when you're tasked to create a positive experience when your audience is global, such as the case for Brooke at Whatsapp.
This session will cover:
Join us for these intimate group peer-to-peer Table Talk discussions, whereas topics of discussion will be based upon the topics you indicated you would like to discuss further, as per your answers in Argyle’s pre-event insight survey. In these off-the-record exchanges of ideas, session attendees will have the opportunity to share their greatest challenges, pain points, and real-world decision-making efforts & solutions to said obstacles.
Beyond products, services and price, companies today are competing on delivering a memorable and predictable customer experience. Competing on CX involves investments in technology, systems integration, and channel harmonization and it requires investments and proper allocation of resources. Attend this session to learn:
Let’s be honest, happy and unhappy customers are quite similar. When you take away the actual use of your product or service, what they want from your brand on a CX basis is simple, and that is: empathy, sincerity, and a personal touch - which in turn makes them feel you respect and value them as customers, and most especially, as people. Creating a personal touch CX culture is quite straight forward and easy to train, but how do you train CX teams to have empathy and be sincere, and are these traits that can be taught?
In this session, topics of discussion will include:
Vice President, Global Customer Operations
Sr. Director, Product Management
Director of Customer Experience
Delta Dental of California
Director of Talent Development & Engagement
Smart & Final
Head of Digital Experience & Activation
CX teams are having a tough time. Our latest state of the nation survey suggests that CX programs are still struggling to make an impact on the business. This can’t go on. It’s time for a CX revolution.
But what will drive the revolution?
Like any revolution – it’s about people. More specifically, the skills you have in your CX team.
In this presentation, Bob McGinn, Director of Customer Experience Consulting will share the results of the new research, and highlight ways for CX professionals to really make their mark. Bob will set the stage with a look at how the world of CX looks for 2020, and focus on how CX professionals can break out of the box and drive real business change.
Join Bob to learn:
When attempting to build a strong CX program, it’s imperative to start internally. Being able to define, cultivate, and nurture an empathetic workforce will translate into the efforts you provide for your customers. So, what are the first steps? This session will explore how to operationalize your efforts and build a customer-focused program from the inside out.
Topics include, but are not limited to:
As CX leadership, effectively measuring your customer experience is of course paramount. Fortunately you have a wide variety of tools available to measure key customer metrics including satisfaction, effort, emotion, and NPS. You’re certainly highly versed at identifying the metrics that provide your organization with accurate and efficient information, to avoid driving incorrect data. And yes, your high satisfaction scores and numbers may be high, but is your customer experience improving? Attend this session to learn more!
In this session, topics of discussion will include, yet will not be limited to:
Client Experience Executive
In today’s world UX designers aspire to make complex products work better for people, and craft CX strategies that drive business results. Omni-channel technologies create multiple touchpoints that become broken over time. How might we create experiences that are consistent and support our customers emotionally?
This session will cover:
Unwind with your colleagues over cocktails and great conversation. We'll also be holding a prize drawing, and you must be present to win!
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.