Customer Experience (CX)

Virtual Event

2019 CX Virtual Event: Building a 360 Degree View of your Customer by Leveraging CRM

- Feb 27, 2019, 1:00 pm - 2:15 pm EST

Overview

The ability to understand all aspects of your customer has become a necessity in keeping your customer happy. Join us for a discussion on best practices for building a 360-degree view of the customer at each stage of their journey. It is increasingly important to learn how to identify tactics for transforming every customer interaction point across marketing, sales, service and retention to ultimately improve the customer experience, while meeting important core metrics. For many organizations, leveraging CRM has become the backbone of their customer-centric strategy, and understanding how to implement this is crucial. 

Join Argyle Executive Forum, in partnership with Huron Consulting Group, in our 2019 CX Virtual Event: Building a 360 Degree View of your Customer by Leveraging CRM. During the event we’ll discuss the following topics: 

  • Using data to increase satisfaction 
  • How implementing CRM can have a positive impact on customer relationships 
  • Understanding how to create a seamless customer journey 
  • Aligning business and customer needs by having a full customer view

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Brian Border

Brian Border

Vice President, CRM

Shutterfly

Lizzie Garner

Lizzie Garner

Executive Vice President, Communications & Development

Guaranteed Rate

Gary Sarkesian

Gary Sarkesian

Senior Vice President, Customer Experience and Professional Services

Pearson

Scott Zelinski

Scott Zelinski

Managing Director

Huron Consulting Group

Agenda

This event will feature insights from top executives, including

Download Agenda
1:00pm - 1:05pm
Argyle Opening Remarks
1:05pm - 1:25pm
Thought Leadership Spotlight
1:25pm - 2:00pm
Panel Discussion: "Putting the Customer First: Understanding Your Customers through CRM"
Session topics include, but aren't limited to:
  • What is the overall goal of CRM? How does implementing a strategy to leverage CRM lead to this?
  • Where are you in your CRM journey? Which stages of the customer life cycle are you/have you focused on?
  • What are the successes along this journey that you are most proud of in accomplishing for your firm?
  • What have been the biggest obstacles and how have you been able to overcome them?
  • How can you best align the organization as a whole on what are the most important aspects of the program? How will this affect other teams?
  • Which data metrics are most important to measure when evaluating success?
  • What has adoption been like for you? For your end users, middle management, senior management?


Panel Moderator:
Scott Zelinski
Managing Director
Huron Consulting Group

Panelists:
Brian Border
Vice President, CRM
Shutterfly

Lizzie Garner
Executive Vice President, Communications & Development
Guaranteed Rate

Gary Sarkesian
Senior Vice President, Customer Experience and Professional Services
Pearson

2:00pm - 2:10pm
Audience Q&A
2:10pm -2:15pm
Argyle Closing Remarks

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

Event Partner

Huron is a global professional services firm committed to achieving sustainable results in partnership with its clients. The company brings depth of expertise in strategy, technology, operations, advisory services and analytics to drive lasting and measurable results in the healthcare, higher education, life sciences and commercial sectors. Through focus, passion and collaboration, Huron provides guidance to support organizations as they contend with the change transforming their industries and businesses. Learn more at www.huronconsultinggroup.com.

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.