Customer Experience (CX)

Virtual Event

2019 CX Virtual Event: Building a 360 Degree View of your Customer by Leveraging CRM

- Feb 27, 2019, 1:00 pm - 2:15 pm EST


The ability to understand all aspects of your customer has become a necessity in keeping your customer happy. Join us for a discussion on best practices for building a 360-degree view of the customer at each stage of their journey. It is increasingly important to learn how to identify tactics for transforming every customer interaction point across marketing, sales, service and retention to ultimately improve the customer experience, while meeting important core metrics. For many organizations, leveraging CRM has become the backbone of their customer-centric strategy, and understanding how to implement this is crucial. 

Join Argyle Executive Forum, in partnership with Huron Consulting Group, in our 2019 CX Virtual Event: Building a 360 Degree View of your Customer by Leveraging CRM. During the event we’ll discuss the following topics: 

  • Using data to increase satisfaction 
  • How implementing CRM can have a positive impact on customer relationships 
  • Understanding how to create a seamless customer journey 
  • Aligning business and customer needs by having a full customer view

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If you'd like to recommend a speaker, please email

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Brian Border

Vice President, CRM


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Sarah Brownback

Senior Vice President, Social Channels


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Lizzie Garner

Executive Vice President, Communications & Development

Guaranteed Rate

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Gary Sarkesian

Senior Vice President, Customer Experience and Professional Services


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Scott Zelinski

Managing Director

Huron Consulting Group


This event will feature insights from top executives, including

Download Agenda
1:00pm - 1:05pm
Argyle Opening Remarks
1:05pm - 1:25pm
Thought Leadership Spotlight
1:25pm - 2:00pm
Panel Discussion
2:00pm - 2:10pm
Audience Q&A
2:10pm -2:15pm
Argyle Closing Remarks


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Speak to one of our dedicated sponsorship teams

Sponsorship Information

This event will feature insights from top executives, including

Event Partner

Huron is a global professional services firm committed to achieving sustainable results in partnership with its clients. The company brings depth of expertise in strategy, technology, operations, advisory services and analytics to drive lasting and measurable results in the healthcare, higher education, life sciences and commercial sectors. Through focus, passion and collaboration, Huron provides guidance to support organizations as they contend with the change transforming their industries and businesses. Learn more at

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.