CIO WEBINAR: Staying Relevant in a Fast-Changing Infrastructure
Apr 22, 2020
Today’s CMO is the face of company-wide change. By partnering across the organization to amplify the voice of customers and their brand influencers, CMOs cut through the clutter to create a positive journey for every company’s most important resource - the customer.
A transformative event for our digital age, the invitation-only, Argyle CMO Spotlight conference brings together CMOs, senior marketing executives and top marketing technologists for networking and lessons on how to tailor organizational culture, capabilities, and technology for a customer-centric marketing transformation.
In collaboration with Microsoft and Adobe, the Argyle CMO Spotlight digs into the insights, techniques, and technologies to help marketers grow their brands and optimize performance. With an emphasis on the digital transformation of marketing service platforms, creative data strategies, and company culture, attend this event to learn:
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Microsoft is well along its digital marketing transformation journey. During this keynote presentation, Anne Shintaku, Senior Marketing Manager for Microsoft’s US Central Marketing Organisation, will share insights and advice on how global organizations can build a customer-centric marketing service platform based on the same three pillars (culture, capability, and technology) that Microsoft used to rethink, rework, and revamp its internal marketing efforts. Attend this session to learn how to:
Lead, US Public Sector Marketing
Culture can move mountains. In today’s workplace, culture is made up of tangible strategies to maximize the scale, impact and voice of c-level executives. Transforming a culture requires an in-depth examination of the way teams collaborate. By focusing on mobile and social interactions, the challenges and opportunities that geographic diversity delivers, and how to build better teams through employee/partner/customer communications, this session will show you how to expand and direct company culture to improve marketing. Through Microsoft’s own transformation story, you will learn which tools foster cultural innovation, as well as:
Marketing is all about the customers. While marketing departments gather an abundance of data to better understand them, leveraging the power of all that deep customer insight to support the customer journey is no easy task. In this panel discussion, you will learn how CMOs are using data to personalize customer experiences across the entire organization in order to create a consistent, growth-focused customer journey.
You will also learn:
Partner & Chief Marketing Officer, Rewards Solutions
Director, Global Product Marketing & GTM
Today’s marketers are continuously faced with problems to solve, from how to create a revenue-generating marketing campaign to crafting brand narratives that are authentic and personal. In this interactive session, you’ll work as a team in a small group to tackle a challenge, then share your solutions with the rest of the group and discuss how different approaches can yield distinctive results.
CMOs strive to create impactful marketing and in this digital age, board members and higher ups are putting more pressure on marketers to discover new ways of making customer data actionable. To get the job done requires a new focus on creativity.
In this session, you will learn how Adobe, a longtime proponent of melding creative marketing with technical innovation, is building a new level of intimacy using cultural, technical and creative avenues. This fireside chat will cover:
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