CISO WEBINAR: Tackling Top Challenges in Network Security
Mar 11, 2020
Chart your CX North Star with an Enterprise Experience Strategy
Brands today are striving to find their ideal customer experience that differentiates them from the competition. Yet, once they define that CX "North Star", brands also need to figure out how to activate it.
To dive deeper into how market leaders are operationalizing the CX journey, IBM’s Institute for Business Value (IBV) conducted a quantitative and qualitative study with senior executives across the globe. The research shows that in order to make their CX North Star a reality, companies need to take a holistic view of their experience strategy and include not only customer-focused experiences, but employee and ecosystem experiences as well.
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