Chief Marketing Officer

Think Tank:

CMO THINK TANK:
Activate Your Customer Experience North Star - New York City

Mar 11, 2020

Overview

Chart your CX North Star with an Enterprise Experience Strategy
Brands today are striving to find their ideal customer experience that differentiates them from the competition. Yet, once they define that CX "North Star", brands also need to figure out how to activate it.

To dive deeper into how market leaders are operationalizing the CX journey, IBM’s Institute for Business Value (IBV) conducted a quantitative and qualitative study with senior executives across the globe. The research shows that in order to make their CX North Star a reality, companies need to take a holistic view of their experience strategy and include not only customer-focused experiences, but employee and ecosystem experiences as well.

Topics of discussion include, but are not limited to:

  • The six best practices that enable outperforming organizations to achieve a true CX North Star
  • Integrated enterprise experience strategies for your organization
  • Motivating employees to adopt agile and customer-first mindsets

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Who Should Attend

Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Joel Layton

Joel Layton

Vice President, eCommerce and Digital Marketing

ADP

Billy Seabrook

Billy Seabrook

Global Chief Creative Officer (IBM iX)

IBM

Don Spaulding

Don Spaulding

Design and Innovation Partner

Verizon

Brian Venuti

Brian Venuti

Vice President, Global CRM

Luxottica

Agenda

Download Agenda
8:30am - 9:00am
Networking Breakfast
9:00am - 9:05am
Argyle Opening Remarks
9:05am - 9:10am
Participant Introductions
9:10am - 9:30am
IBM Remarks
9:30am - 10:10am
Panel Discussion
10:10am - 10:20am
Coffee Break
10:20am - 11:20am
Interactive Roundtable Discussions
11:20am - 11:30am
Key Takeaways & Summation

*Please note, the agenda is subject to change

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