Chief Marketing Officer

Think Tank:

Activate Your Customer Experience North Star - New York City

Mar 11, 2020


Chart your CX North Star with an Enterprise Experience Strategy
Brands today are striving to find their ideal customer experience that differentiates them from the competition. Yet, once they define that CX "North Star", brands also need to figure out how to activate it.

To dive deeper into how market leaders are operationalizing the CX journey, IBM’s Institute for Business Value (IBV) conducted a quantitative and qualitative study with senior executives across the globe. The research shows that in order to make their CX North Star a reality, companies need to take a holistic view of their experience strategy and include not only customer-focused experiences, but employee and ecosystem experiences as well.

Topics of discussion include, but are not limited to:

  • The six best practices that enable outperforming organizations to achieve a true CX North Star
  • Integrated enterprise experience strategies for your organization
  • Motivating employees to adopt agile and customer-first mindsets

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Who Should Attend


If you'd like to recommend a speaker, please email

Joel Layton

Joel Layton

Vice President, eCommerce and Digital Marketing


Billy Seabrook

Billy Seabrook

Global Chief Creative Officer (IBM iX)


Don Spaulding

Don Spaulding

Design and Innovation Partner


Brian Venuti

Brian Venuti

Vice President, Global CRM



Download Agenda
8:30am - 9:00am
Networking Breakfast
9:00am - 9:05am
Argyle Opening Remarks
9:05am - 9:10am
Participant Introductions
9:10am - 9:30am
IBM Remarks
9:30am - 10:10am
Panel Discussion
10:10am - 10:20am
Coffee Break
10:20am - 11:20am
Interactive Roundtable Discussions
11:20am - 11:30am
Key Takeaways & Summation

*Please note, the agenda is subject to change

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Argyle, its directors and officers, do not guarantee that any information provided by a speaker or other participant is accurate or complete and Argyle does not endorse any opinions that may be presented.


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