Chief Marketing Officer


How Events Will Thrive in the New Normal

May 26, 2020, 1:00 pm - 2:15 pm EST


Our in-person events have been cancelled, postponed and some are pivoting to virtual. We’ve transitioned to working from home and all of this is happening while we’re trying to keep our marketing and sales engines running despite the repercussions playing out in the global economy. While our working conditions have changed, what has not changed is our passion, our work ethic, and our innovative ideas. Join Patrick Smith, SVP & Chief Marketing Officer at Cvent, as he discusses how the power of in-person connections will be critical as we reconnect and recover.

During this webinar, Patrick will break down what they’re hearing from their customers and industry leaders into three buckets:

  • Adapt – How are we all managing through the crisis and thinking through canceling, postponing or pivoting to digital?
  • Evolve – The world has changed, so as we recover, how do we create event program strategies that combine virtual and in person events to achieve the most impact?
  • Accelerate – How do we apply what we’ve learned during this crisis to propel the industry?

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Who Should Attend


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Emma Bica

Emma Bica

Event Marketing Manager, Transporation

Trimble Inc.

Caroline Decamp

Caroline Decamp

Director of Events and Operations

Morningstar, Inc.

Patrick Smith

Patrick Smith

Senior Vice President and Chief Marketing Officer


Sharon Summers

Sharon Summers

Director, Global Events

CPA Global


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This event will feature insights from top executives, including

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Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.