Chief Marketing Officer


CMO Webinar:
Preventing Cross-Channel Chaos

Mar 18, 2020, 1:00 pm - 2:15 pm EST


Marketing plans and efforts are not what they used to be. Today’s popular marketing strategies include organizations striving for maximum exposure in order to deliver a holistic brand experience and meet their KPIs. The strongest way to do this is to develop a cross-channel marketing strategy. If marketers do not stick to consistent messaging and practices across all their channels, consumers can get “lost”. With customer centricity at the forefront, it’s imperative for marketing teams to be aware of consumer needs in order to maintain brand reliability.

Join Argyle Executive Forum, in partnership with Cvent, as we discuss:

  • Effects of cross-channel customer experiences
  • Components of a strong cross-channel marketing plan
  • Making branding seamless throughout all mediums

Register for this Webinar

Who Should Attend


If you'd like to recommend a speaker, please email

Jennifer Borchardt

Jennifer Borchardt

VP of Omnichannel Experience & Strategy | Wealth Management

U.S. Bank

Catherine Calamé

Catherine Calamé

Director of Marketing

Columbia University Business School

Andrea DeWerd

Andrea DeWerd

Senior Director of Marketing

Penguin Random House

Patrick Smith

Patrick Smith

Senior Vice President and Chief Marketing Officer



Download Agenda
Argyle Opening Remarks
Thought Leadership Spotlight
Panel Discussion
Audience Q&A
Argyle Closing Remarks


This event will feature insights from top executives, including

Event Partner

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,000 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximize the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business.  Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit, or connect with us on Facebook, Twitter or LinkedIn.

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Sponsorship Information

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.