Chief Marketing Officer

Dinner:

Marketing Leadership Dinner: The Impact of Personalized Experiences on Your Bottom Line

Los Angeles, CA - May 21, 2019

Overview

In many organizations today, marketing is leading digital transformation initiatives, while concurrently having to reduce or maintain costs and increase revenue. However, most marketing leaders struggle to integrate and access their customer data assets with existing technology, processes, and skill sets to drive both innovation and profitability. They can’t keep throwing expensive talent and money at old technology investments and expect effective results and improved ROI. 

So how do you transform your business while balancing the equation of revenue and costs to ensure you protect your margins? 

Join Argyle Executive Forum, in partnership with ActionIQ, as we discuss modern approaches and best practices in solving this issue. Join your leadership peers to discuss:

  • Making investments in modernizing your marketing technology, without completely disrupting your current processes and technologies
  • Ensuring you build agility and scale into your processes, so you are not only tackling today’s problems, but also setting yourself up for future success
  • Using personalization to drive engagement and brand loyalty across your customer’s lifecycle, impacting everything from acquisition to growth to retention

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Sponsorship Information

This event will feature insights from top executives, including

Event Partner

ActionIQ is at the center of a data-driven revolution that is changing the way brands think about customer experience, digital transformation and the value of customer data as a core corporate asset. As an Enterprise CDP, ActionIQ helps Fortune 500 companies connect their first-party customer data, orchestrate cross-channel campaigns, and measure incremental lift across all digital and offline channels. They are VC-backed by Sequoia Capital, Andreessen Horowitz, FirstMark Capital, and Bowery Capital and are already helping brands grow customer lifetime value and marketing ROI.

Speakers

Speakers list coming soon!

Agenda

This event will feature insights from top executives, including

Download Agenda
6:00pm-7:00pm
Cocktail Reception
7:00pm-7:15pm
Opening Remarks and Participant Introductions
7:15pm-9:00pm
Roundtable Discussions & Dinner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.